The purpose here is to examine the potential factors limiting the smartwatch’s success and make alternative recommendations. However, this limits the choice of the product within the market who are not currently using Samsung associated phones, because compatibility of the smartwatch is minimal. It is keeping in mind that the market segment to target is high-income earners and consumers who are willing to try this product. The marketing mix established for the Samsung Galaxy smartwatch is well appreciated. The segment mostly targeting high-income earners limits the Samsung product being the first choice between consumers since customers may lack the willingness to shell out a lot. The consumer analysis with the present competitors in the market is the source of the idea of the challenges the smartwatch may encounter based on its acceptability within the target market segment. The somewhat late Samsung galaxy smartwatch into the market has turned out to be a great challenge to show in the wearable electronics market.Įxternal environment analysis of the New Zealand market shows that economic, political, technology, and socio-cultural factors have contributed to a significant possibility of achieving profitability with this smartwatch. Smartwatches have lately been presented in the market by companies such as Motorola, LG, and Apple, with Samsung sailing in the same boat. This report aims to conduct a marketing analysis of the Samsung smartwatch.
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